Ghassan began his career in Sales & Marketing in Lebanon and soon after relocated to Jeddah, joining the renowned De Beers Diamond Group as Trade Marketing Director, entrusted with developing the Group’s business activities across the GCC region.
In 1999, Ghassan was recruited by the Choueiri Group – the region’s largest media sales representation company- which at the time was contracted to manage Tihama for Advertising and Public Relations – A national company listed on the Saudi Arabian stock exchange. For the next three years, Ghassan retained the post of General Manager Media Division and remained involved in restructuring the company.
Ghassan moved to Dubai In 2002, to head-up Middle East Media Services (MEMS) - a Choueiri Group company which specializes in the promotion and sale of advertising space related to key media platforms. In his current role as Managing Director, Ghassan oversees media sales and placements across a variety of leading media vehicles, including Dubai TV, Sama Dubai, Dubai One and Dubai Sports Channel, in addition to three magazine publication titles and a growing network of outdoor signages. He spearheads a team of 75, spread out across seven cities.
Ghassan holds a Masters in Economics from the University St. Joseph and an EMBA from London Business School.
