One of the key architects who started TBWA\RAAD in Dubai ten years ago, Reda Raad has helped transform the agency from a start-up to one of the leading communications groups in the UAE.
Under his leadership TBWA\RAAD has developed strong relationships with international and local brands such as Nissan, Mars, Visa, Dubai Shopping Festival, Axiom, Ferrari World, Standard Chartered Bank and Du.
By launching Ketchum RAAD - a leading PR consultancy, and Integer MENA - a shopper-marketing agency, Reda continues to drive the company’s diversification strategy.
In 2010, TBWA\RAAD Dubai was ranked as the Second most awarded creative agency in Dubai Lynx and as the most effective network across MENA by the Gemas Effies.
Most recently, Reda was named “Agency Innovator of 2010” by the Internationalist Magazine.
Reda graduated from Syracuse University, New York with a double major in Advertising and Marketing Management.
He has been an active member of the Middle Eastern communications industry for 15 years.
