Saad El Zein is currently the founder & CEO of elzein management consultancies since April 2011.
Saad began his career as a banker in Lebanon and later Dubai where he joined Middle East Bank. This role brought him into contact with Leo Burnett, the agency he joined in 1991. In 1995, he was later responsible for setting up the sixth regional branch of Leo Burnett in Damascus.
In 1998, Saad joined Publicis Graphics occupying the roles of General Manager and Regional Client Services Director over a period of three years. Saad later took on the role of Regional Director of Madco and was closely involved in the merger between Madco and Intermarkets.
In 2004, Saad joined Abraj Property Development and Able Facilities Management before returning to the media, marketing and communications world.
In 2008 Saad took his career to another level by becoming an integral element of a very ambitious project in Abu Dhabi; Baynounah Media Group. As Chief Communications and Commercial Officer, Saad leads a division of integrated media platforms, as he builds the BMG brand, safeguards its reputation, markets its diversified platforms, ensures revenue streams, and takes it to global standards.
In addition to his role with the IAA UAE Chapter, Saad is also active in a number of industry bodies including the Lebanese Business Council, Young Arab Leaders UAE Chapter and President of the Lebanese American University Alumni Association.
Education: Beirut University College (Currently LAU - Lebanese American University) - Spring 1985 - Fall 1989.
BS - Business Management.
Member of the International Advertising Association – UAE Chapter 2008 - Present
Board member of the Lebanese Business council, Dubai & N.E. – 2003 - 2008
Member of Young Arab Leader – UAE Chapter – 2006 - Present
President- Lebanese American University Alumni association – Dubai & N.E. 2005 - Present
Coordinator- Emirati - Lebanese Friendship Association – 2007 - Present
