History of the IAA

The International Advertising Association was founded in 1938 to champion the cause of responsible marketing communications. It is headquartered in New York and assists the Chapters and worldwide membership by carrying out programmes and activities aimed at furthering the mission, according to an approved annual Business Plan.

It is a unique, strategic partnership that champions the common interests of all disciplines across the full spectrum of marketing communications – from client organizations, advertisers and agencies to media companies, marketing support companies, as well as individual practitioners.

The IAA works for the freedom of companies to compete through responsible commercial communication, and it champions the cause of consumer choice made possible by commercial speech, which informs, inspires and empowers individuals to raise their sights and reach for the life they want.

With time, the IAA has evolved into an entity that advocates freedom of choice for consumers and advertisers. No other association is as inclusive of all the disciplines involved in brand building, nor does ay organization of such global scale have grassroot representation in nearly 100 countries.


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