The IAA UAE Chapter

The UAE Chapter is proud to be the largest IAA chapter in the world, reflecting the dynamic growth of the regional marketing and marketing communications industries. Our current membership includes over 150 companies in the MarComm industry.

The UAE Chapter is a partnership, supported by a broad membership of advertisers, advertising agencies, media and related services. Its breadth of membership enables it to speak for the marketing communications industry as a whole.

As part of the IAA’s international network, the UAE chapter offers the benefits of a global partnership. This means that the group is not only a national institution, but also represents a global perspective and a worldwide resource. This lends added weight and effectiveness to advocacy with government and local authorities.

The IAA UAE Chapter is uniquely positioned to identify emerging cross-border trends before they become universally apparent and to provide marketing and communications professional with an international, multi-industry forum of knowledge, best practice, professional development, intelligence, experience and ideas.

Vision
Inspiring Ideas, Cultivating Talent, Building Business

Mission
The purpose of the IAA UAE Chapter is to encourage the growth and development of the advertising and marketing communications industries in the UAE and to be its unbiased advocate. To achieve this, the UAE Chapter will strive to consistently enhance the knowledge and skills of the professionals working within the sector. In the uncompromising pursuit of its objectives the UAE Chapter shall promote integrity and best practice.

The IAA UAE Chapter has identified three key areas of focus for local activities, these are members, communication and talent.

  • Members: Members will benefit from being involved with the IAA UAE Chapter. They will have access to a host of industry-related benefits.
  • Communication: Keeping in touch with the members. Keeping members in touch is a key strategy of the IAA in the UAE.
  • Talent: The quality and availability of talent is key to the success of the region’s communications industry. The IAA UAE Chapter will contribute to the development of talent and professional skills.