Bravery is the new black, Monday, March 10, 2014

Date: Monday, March 10, 2014
Time: 11:00am - 11:30am
Venue: Seminar hall at Dubai Lynx 2014, Madinat Jumeirah

Yousef Tuqan Tuqan, Chief Innovation Officer at Leo Burnett, will take to the Dubai Lynx seminar stage this year to talk about how brands are navigating the blurred lines between media, communications, creativity and technology.

By 2017, it is predicted that a company’s Chief Marketing Officer will spend more on IT than its Chief Information Officer. With access to almost unlimited computing power and data that can be turned into consumer insights, the challenge is on advertisers to use the tools available to them to create new and engaging modes of communication.

As we reach this new intersection of technology, communication and entertainment, we will look at how brands are innovating through such current trends as the Real World Web, Immersive Brand Experiences and the New (Old) Media to attract and engage an increasingly distracted and fragmented audience.

Brands are going to have to try harder than ever before to capture their audience’s imagination, and it’s going to take bravery. We will look at how brands are challenging social norms, stepping out of their prescribed brand identity and doing things that might completely backfire on them to get noticed.

For more information and to book a pass to Dubai Lynx 2014, click here