International Festival of Creativity – Remarks

Once again this year, the IAA UAE Chapter is pleased to support and be associated with the International Festival of Creativity incorporating the Dubai Lynx Awards.

Key components of the IAA’s Mission are the transfer of knowledge, the enhancement of creative excellence, and the offering of platforms for networking among marketing communications professionals. The Festival and Lynx provide unparalleled opportunities in each of these areas; hence, our satisfaction in being associated with this event. Indeed, the International Festival of Creativity is yet another way to bring the world to Dubai and Dubai to the world.

The IAA UAE Chapter encourages its members to participate in the Festival and Lynx Awards to fortify the chain linking local, regional, and global practice in the communications professions. Today more than ever, the constants in the business – thought, creativity, and human exchange – emerge as key success factors, and it is with this long-term view that the IAA sits at this table today.

Thank you.

Dr. Lance de Masi
President, IAA UAE Chapter
President, American University in Dubai


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