ARTICLES

  • 27th February, 2014

    Bravery is the new black, Monday, March 10, 2014

    Yousef Tuqan Tuqan, Chief Innovation Officer at Leo Burnett and IAA Board Member, will take to the Dubai Lynx seminar stage this year to talk about how brands are navigating the blurred lines between...

  • 01st July, 2013

    Endorsement Ceremony - Pitch Process Code

    Opening Remarks – Dr. Lance de Masi, IAA UAE Chapter President ...

  • 30th January, 2013

    International Festival of Creativity – Remarks

    Once again this year, the IAA UAE Chapter is pleased to support and be associated with the International Festival of Creativity incorporating the Dubai Lynx Awards....

  • 17th December, 2012

    Heroes of the UAE: Making for a greener 2012

    The holiday season is here. Giving back to the community is a central theme this time of year; whether a personal endeavor or as part of a group, it’s the time to play your part. Such a theme is...

  • 03rd December, 2012

    Celebrity endorsement in child marketing

    What is it that makes us choose one brand over another? Is it the quality of the product? Its price? Or are we simply influenced by who else we see making a purchase? The breakdown of global...

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