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03rd November, 2010
In search of the obvious
Marketing veteran Jack Trout addresses the IAA...
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13th September, 2010
Caples Awards call for entries
The John Caples International Awards for direct marketing have launched their call for entries with the following message: For more than 32 years the John Caples International Awards has been the...
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28th June, 2010
IAA highlights young creative excellence at Cannes 2010
A Fine Arts student from the American University in Dubai (AUD) has been awarded the regional top spot in this year’s International Advertising Association (IAA) –Dentsu Global Student Poster...
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31st May, 2010
The digital and social media space
by Nabil Moutran, business director, Ogilvy One When asked to prepare a short article on my point of view on the subject of digital and social media, the first thing that came to my head was:...
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04th May, 2010
Digital du
Jad Hindy, vice-president of marketing communications, brand and communication at the UAE telco explains how new media fits in to his marketing plans...