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11th July, 2010
The rise of shopper marketing
Brands and retailers need to invest more in understanding the changing marketing needs at the time of purchase....
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28th June, 2010
Rethinking luxury
In times of slump, the rich often get richer even as the poor get poorer. So it might follow that luxury brands would hover above the economic crisis. They haven’t. In the wake of the financial...
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20th June, 2010
A slow fast?
With Ramadan falling in the hot season this year, we examine what effect this will have on ad spend...
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01st June, 2010
Getting it right
Social media is accessible to everyone, but that doesn’t mean it should be undertaken haphazardly. Here are some social media experts’ top tips on how to do it right. Meredith Carson, head of...
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16th May, 2010
Join our club
Why the advertising industry is still a promised land for fresh graduates...
