RESOURCE LIBRARY

  • 04th September, 2007

    Commercial e-mail

    Issue Concerns over the amount of commercial e-mail sent have caused some to seek new ways to strengthen e-mail laws, even at the expense of legitimate advertisers. E mail registries are a misguided...

  • 04th September, 2007

    Product placement

    Issue In some countries certain broadcast product placement disclosure rules allow product placement in television programs provided the placement is disclosed, usually during end-of-show credits....

  • 04th September, 2007

    Responsible advertising

    IAA Position Responsible advertising is one of the main commitments of all IAA members, advertisers, agencies and media. It is a conduct which prevails in sensitive areas as marketing to children,...

  • 04th September, 2007

    Media influence on children

    Issue Believing that children are exposed to too much media, some have called for increased scrutiny of the types and amounts of media children see, including films, television, games and...

  • 04th September, 2007

    Advertising & obesity

    Advertising & obesity Issue Obesity has become an increasingly difficult problem, especially among youth. All facets of society have proposed ideas on how to combat the issue, including...

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