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04th October, 2010
Getting connected
Telecom operators latch on to the social media trend...
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13th September, 2010
Where it’s at
Location-based marketing: Those are the industry’s latest buzzwords. Now Facebook, with 500 million users, has launched its Places application, the popularity of location-based services could spread...
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22nd August, 2010
What Muslim consumers want
“A market of 1.8 billion people that has scarcely been tapped, Muslim consumers offer enormous potential to businesses around the world – but only if their values are fully understood,” says Miles...
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02nd August, 2010
Untapped potential
Women hold the key for brand owners in the region...
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11th July, 2010
The rise of shopper marketing
Brands and retailers need to invest more in understanding the changing marketing needs at the time of purchase....
