Date : 8th May
Location: Radisson Blu, Dubai Media City. Al Nada 1 Ballroom
Generation Multi-Screen:
How connecting screens can bring brands to life
Tuesday, 8 May 2012
GIVE YOUR ORGANIZATION AN EXTRA EDGE WITH THE IAA EDUCATIONAL SEMINARS.
The first of our one-day, interactive programs in 2012 is specially designed to increase knowledge and build expertise in media activities of agency and client-side organizations. The cost-effective program enables organizations to develop key team members and individuals in order to add value to their business.
The Content:
The media world has stopped working in silos; media convergence is a huge phenomenon. Adding to that, today’s culture has a shrinking attention span with little time and less energy. Consumers today have become increasingly reliant on switching between screens to consume content, thus making them more accessible at different touch points. This creates a challenge for brands to connect and engage with them simultaneously.
This one day workshop will focus on this growing reality where we look at the increase of multi-screen usage among consumers, and how can brands today utilize this to better engage with their audience.
Key Learnings:
• Understand how consumers use multi-screens in their daily media consumption
• Establish why it’s important to build a multi-screen strategy to engage and connect with today’s consumers.
• Learn about the latest innovations that major TV, Digital & Mobile players are introducing to the region.
• Look at different case studies and best practices to build a multi-screen strategy
• Measure success and enhance the user journey of your target audience use a multi-screen strategy
Seminar Leaders:
- Hamad Malik, Chief Marketing Officer, OSN.
- Abim Onasanya, Senior Manager, Digital Media & Research, Shahid.net.
- Dana Adhami, Head of Digital UAE, Mindshare:
- Asli Gucuyener, Media Solutions Specialist, Google.
- Sagar Shetty, Director, Clique Media
- Fabian Roser, Regional Creative Director, OgilvyOne.
Who Should Attend:
The program will provide insight and knowledge to all managers and senior managers, communication practitioners including account handlers, marketing and marketing communication managers.
Fees:
In line with IAA policy, delegate fees are competitive and start from as low as AED 600.
Venue: Radisson Blu, Dubai Media City. Al Nada 1 Ballroom
Date: Tuesday, 8 May 2012
Time: 9:00 am – 3:30 pm
Reserve your places in time, BOOK NOW! Also take advantage of attractive discounts! Call us on 04 390 3232 or email us at