http://www.iaauae.org Inspiring Excellence in Communications Worldwide Wed, 27 Aug 2008 11:57:36 +0000 http://backend.userland.com/rss092 en Presented by Dr. Beth Barnes, Professor and Director School of Journalism and Telecommunications, University of Kentucky Accountability is no longer just a watchword, it’s an essential aspect of any persuasive communications campaign. This seminar will examine best practices in marketing and marketing communications accountability methods and measures from around the world. Topics ... http://www.iaauae.org/en/events/events/a-workable-approach-to-accountability.html Presented by By Dr. Thomas Duncan and Dr. Sandra Moriarty, Professor Emerita University of Colorado Integrated Marketing Communication (IMC) has evolved from being just about “one voice, one look” to an essential business process for managing brands and brand equity. Using case histories, this seminar explains advanced IMC best practices and ... http://www.iaauae.org/en/events/events/planning-vs-integration.html Presented by Ravi Rao Omnicom Media Group The only constant in life is change so it’s no surprise that the media planning function has evolved from the classical effective frequency planning in the 1970s to today’s communication planning, embracing technology and consumer empowerment. In many ways, media professionals today must act as ... http://www.iaauae.org/en/events/events/new-world-order-in-media-planning-freedom-from-yesterday.html Presented by Cynthia Abdelkarim Regional Communication Director - Malek Ghorayeb,Executive Regional Creative Director - Leo Burnett Numerous global studies suggest up to 90% of advertisements are not noticed or recalled. Why are we so good at creating bad advertising? Do we shy away from the risks of a daring idea? Is ... http://www.iaauae.org/en/events/events/who-are-you-to-judge.html http://www.iaauae.org/en/events/events/iaa-uae-chapter-end-of-year-gala-event.html Presented by Dr Tarek Mady Chair, Dept. of Marketing and Communications Assistant Professor of Marketing - School of Business Administration - The American University in Dubai Starting from the fundamental changes in the marketplace that brought about the necessity of embracing a new marketing paradigm, the seminar exposes a series of structured, ... http://www.iaauae.org/en/events/events/positioning-is-it-still-relevant.html http://www.iaauae.org/en/events/events/iaa-lunch-2.html UAEA two day workshop on Customer Service http://www.iaauae.org/en/events/events/excellence-in-customer-service.html Presented by Martin Roll, Best selling author:” Asian Brand Strategy, CEO, VentureRepublic Built around concepts of consumer, market, and brand, this seminar discusses insights as a discipline and looks at the art and science behind it. It imparts the necessary tools and experiences on the various types available, including new-age research. ... http://www.iaauae.org/en/events/events/insight-consumer-market-brand.html Presented by Prakash Nedungadi,Marketing Director - Gillette Business(AP) and Team. Great products and great strategies won’t necessarily guarantee great profits unless they are backed by a robust marketing plan which is followed through and executed with excellence. In this one-day conference, presented by senior directors from one of the ... http://www.iaauae.org/en/events/events/effective-marketing-planning-it-about-the-essentials.html