Catch, a Dubai-based digital agency, has teamed up with international agency Vanksen Culture-Buzz to bring, what it claims, are unique online marketing tools to the Middle East. The two will focus on using Vanksen Culture-Buzz’s word-of-mouth marketing platforms and strategies to meet the needs of regional markets.
These platforms include Legitiname, a global provider of online brand management solutions, and BuzzParadise, a technique to generate online recommendation through blogger engagement. Through the BuzzParadise website, Vanksen Culture-Buzz briefs bloggers on their client and their client’s products, lets them experience the products and then asks them to write about the products.
The company says that its goal is to create buzz on and off line, through print, phone, and face-to-face conversation.
