The Dubai Electricity and Water Authority has launched a new campaign to raise awareness of water and energy conservation among the public. The campaign, “Now that you know, don’t let it go”, is a sequel to their earlier one called the “Your Decision Campaign” initiative. The campaign will use various channels including putting up of stickers on water taps and electric switches, portable advertising billboards, and distributing booklets and brochures to employees and visitors. The new campaign will be implemented at government departments, private companies and shopping malls and it aims to inform people about the importance of preserving water and power to reserve environment and natural resources.
