Doctorate awarded to Inca director

Sunil Anand, long-serving director at UAE-based ad agency Inca Tanvir Advertising was conferred with the Doctor of Business Administration (Advertising) by Halifax University of the USA. His thesis ‘The Role of Advertising and Brand Loyalty in Market Penetration of the Middle East’ was the culmination of a four year effort.

Sunil who was previously with Proctor and Gamble in India joined Inca in 1982 to head the agency’s financial and administrative functions. It wasn’t long before he was drawn to the more exciting realm of the agency’s brand-building and planning functions. His multi-tasking abilities were put to the test in 1984 when he started servicing the Expo Centre account. Currently he is Account Director.

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