Real estate developer Limitless, which is part of Dubai World, has just launched a new multi-million dollar campaign called ‘The Human Thread’. According to the company, the philosophy behind the campaign is that it is people, not buildings, who matter most when it comes to sustainable development.
The campaign begins this week in the UAE and the rest of the GCC, with a global roll out in 2009. It includes print media and outdoor sites, as well as extensive indoor space at Cityscape Dubai next month.
Limitless worked with Dubai-based TBWA to produce The Human Thread campaign.
