Media Watch Middle East, the leading provider of media monitoring services in the region, has announced today the launch of SocialEyez, the Middle East social media monitoring resource. SocialEyez will help organisations better understand and manage their online reputations, react to customer feedback and interact with customers using social media platforms.
“The explosive growth of online platforms in our region means that consumers are able to share opinions, experiences and information quickly and effectively. Companies neglecting this powerful movement of opinion are missing out and we have already seen a large number of case studies where organisations have found it is now critically important to stay abreast with the ebb and flow of opinion and information online,” said Mazen Nahawi, Managing Director, Media Watch Middle East.
SocialEyez offers a comprehensive, dedicated Arabic content monitoring and analysis service, unprecedented in the Arab region. With automated search, monitoring, databasing and archival, SocialEyez also brings human monitoring and analysis to the task of ensuring proactive online brand management. Using a simple but powerful web-based interface, clients can control and manage their monitoring criteria and receive in-depth qualitative and quantitative analysis of social media content and real time alerts while benefiting from the vast knowledge of the on the ground native Arabic language experts across the region.
“A key success for any company is in the level of customer care it provides. Having the ability to listen to customers and react to their needs and inquiries in real time boosts customers’ loyalty and brand image,” added Nahawi. “SocialEyez helps organisations build two-way dialogues with their existing customers and build competitive advantage by being truly customer focused.”
