The prestigious Dubai Lynx Advertiser of the Year Award is presented to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. This year Saudi Telecom will be honoured with this award.
Founded in 1998, STC (Saudi Telecom) is the national telecommunications services provider in Saudi Arabia, and the largest in the Middle East providing a variety of key mobile and fixed communication products and services such as broadband, business data solutions, network services to a customer base of over 25 million.
In 2009, STC won two Gold Media Lynx awards for their “New Day New Dawn” re-branding campaign, the first re-brand since the company began.
STC are also known for their innovative use of marketing their products through sports sponsorship programmes, in particular its alliance with Manchester United and Real Madrid football clubs. STC is the regional forerunner in entering the sports investment field and is listed in the Guinness Book of World Records as the first and only company to sponsor 12 clubs in the same league through its partnership with all the major Saudi football teams. By extending its sports sponsorship beyond the borders of the Kingdom, STC is continuing to expand its global reach, which already covers Bahrain, Kuwait, Turkey, Indonesia, Malaysia, South Africa and India.
“STC is a young and dynamic company who has both the imagination and drive to advertise its products and brand through innovative ways allowing them to reach consumers in a local, regional and international arena,” says Ian Fairservice, Vice-Chairman of Dubai Lynx. “Seeing how they drive and embrace the creative process with their agencies, they are an inspiration to other brands,” he continued.
“To be named as Advertiser of the Year is both an honour and a responsibility that we welcome. This prestigious award is further proof that STC is not only a telecom company, but also a leader in creativity and uses media creatively. Our goal is to showcase the power of STC as a home-grown brand and to engage our customers on a personal level through passion pillars that matter and which are a part of their lives,” said Mohammed Al Faraj, General Manager Corporate Communications of STC.
Mohammad Al Faraj, General Manager Corporate Communications will collect the award during the Dubai Lynx awards ceremony that takes place at The Palladium in Dubai on 17 March.
