Stroer Group, Europe’s third largest out-of-home media company, joined hands with Arab Media Group to announce a merger between Stroer Concept Outdoor (SCO) and Shoof, AMG’s outdoor advertising arm. The new entity will be called Stroer Concept Shoof.
Stroer Concept Outdoor and Shoof had previously joined hands to bid for the out of home media contract for the Dubai Metro.
The German based Stroer Group sells advertising displays in twelve countries across the world, and made its entrance to Middle East region when it partnered with Concept Outdoor in September 2007.
Shoof was founded by the Arab Media Group in 2005.
