Saturday, July 24- 2010 at 10:25
Advertising spending during Ramadan is expected to rise this year, reversing a drop estimated at 25% last year, the National has reported. Ramadan is the most important time of the year for regional TV channels, with a boost in advertising as families gather in the evenings to watch big-budget dramas and comedies on television. The leading broadcasters typically earn about 30 per cent of their annual advertising income during the Holy Month. MBC Group, the largest broadcaster in the region, is forecasting double digit growth in revenues for its MBC1 channel, which airs well-known comedies, dramas, religious programmes and game shows during the Holy Month.
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