Wednesday, March 17- 2010 at 11:33
The UAE’s National Media Council has received the government’s approval to introduce electronic television audience measurement technology to the country, The National has reported. The system, called ‘people meters’, utilizes set-top boxes to record what programmes audiences are watching, providing advertisers and broadcasters with real-time viewership data they can use to plan programming and advertisements. The project will be paid for by stakeholders, and the NMC has already the commitment for between 70% and 80% of the cost of the project, Ibrahim al Abed the director general of the NMC told the daily.
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