Commercial e-mail

Concerns over the amount of commercial e-mail sent have caused some to seek new ways to strengthen e-mail laws, even at the expense of legitimate advertisers. E mail registries are a misguided effort aimed at protecting children from online predators.

IAA Position
The IAA supports current implementation of current in place anti-spam legislation, to allow legitimate e-mail marketing but imposes criminal sanctions on senders who do not comply with the law. We support guidelines for commercial e mail senders, which encourage clear disclosure of the e-mail sender, an easy opt-out removal system and a valid postal address as a means for the recipient to contact the sender.

The IAA opposes any mandatory “opt-in” requirements, meaning that the recipient would first have to authorize a sender before allowing any e-mail to be sent. IAA opposes any effort to create do-not-e-mail registries, because such registries would not stop illegal spammers who routinely break the current law. Such a registry would impose unnecessary “scrubbing” costs on legitimate e-mail marketers. E-mail registries are unsafe and prohibitively costly. E-mail registries present serious security and privacy risks. Registering actually increases the danger for children, because all submitted lists are compared against a list of known e-mail addresses belonging to children. Registries make it easier for surreptitious groups to obtain those children’s contact information. Submitting any marketing lists to a government agency raises serious privacy and First Amendment concerns. Ultimately, e-mail registries will hurt legitimate e-mail marketers while doing nothing to protect children and email recipients.

Join the debate
If you are interested in what we have to say and would like to join the debate then contact us now:

Carla Michelotti, IAA Vice President - Government relations & self-regulation.