Product placement

Issue
In some countries certain broadcast product placement disclosure rules allow product placement in television programs provided the placement is disclosed, usually during end-of-show credits. In those countries product placement has been a part of media
production for decades but is receiving increased attention as a reaction both to the perceived increase in the practice and to new technologies, including digital video recorders and on-demand cable television.

IAA Position
Product placement is a legitimate source of advertising revenue and is not deceptive. It benefits both content producers and consumers and adds verisimilitude to fictional programming. We oppose proposals that would require simultaneous “pop up” notices
of every instance of product placement, believing this would make television unwatchable. We instead believe the current practice of disclosures at the end of a program works well.

Join the debate
If you are interested in what we have to say and would like to join the debate then contact us now:

spamFreeEmailLink('carla.micheloti', 'publicisgroupe.com',false);" target="_blank">Carla Michelotti, IAA Vice President - Government relations & self-regulation.


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