International Advertising Association

Stats sets up in Dubai

Admin — Thu, 24 Jul 2008 02:41:57 +0000

Sports information provider Stats is setting up a Middle East arm, based in Dubai. It will be a joint venture with Naveen Aranha, the founder of Sportz Interactive, an interactive media and digital sports content provider based in Mumbai. Stats Middle East will distribute worldwide sports content and data.

Dewa launches new campaign

mike — Wed, 23 Jul 2008 14:32:20 +0000

The Dubai Electricity and Water Authority has launched a new campaign to raise awareness of water and energy conservation among the public. The campaign, “Now that you know, don’t let it go”, is a sequel to their earlier one called the “Your Decision Campaign” initiative. The campaign will use various channels including putting up of stickers on water taps and electric switches, portable advertising billboards, and distributing booklets and brochures to employees and visitors. The new campaign will be implemented at government departments, private companies and shopping malls and it aims to inform people about the importance of preserving water and power to reserve environment and natural resources.

Corporate events help boost profits

Admin — Tue, 22 Jul 2008 17:49:11 +0000

Staging targeted corporate events is deemed as one of the most effective tools to communicate with stakeholders and increase company profits, according to a survey commissioned by MVM Events Dubai. The survey found that 63% of CEOs and senior management with event responsibilities would like to see less social events and more of a focus on corporate events in the UAE. Over half the people surveyed judged corporate events, combined with public and media relations, as the most powerful tool to engage stakeholders and meet specific company objectives. Three quarters of respondents outsource corporate events to a specialised company to ensure objectives are met, events are run smoothly to plan, and are kept within budget.

New Sponsor for UAE Touring Car Championship

mike — Tue, 22 Jul 2008 11:29:50 +0000

Dubai Autodrome announced that the UAE Touring Car Championship will be sponsored by Yellow Hat for the 2008/2009 season.
Talkabout Media will produce highlights television packages of each National Race Day during the forthcoming season, which will be aired on a number of major networks.
Yellow Hat is one of the world’s largest chains of auto accessory and opened the Middle East’s first branch in on Shaikh Zayed Road in Dubai recently.

Escalator advertising now available in ME

Admin — Mon, 21 Jul 2008 18:02:58 +0000

Advertising on escalators is now available in the Middle East from Escalated Advertising, an Australian company. Escalator handrail media enables advertising, branding and decorative communication to be applied to existing escalator handrails at airports, train stations, shopping centres, and any other location with escalators.

SRMG profit declines by 49%

Admin — Sun, 20 Jul 2008 18:31:59 +0000

The Saudi Research & Marketing Group’s (SRMG) net profit declined by 49% to SR145.7m in the first half of 2008 from SR287.4m during the same period in 2007, Arab News has reported. The fall in profit this year attributed to exceptional profits made in 2nd quarter of 2007 after selling 30% of its subsidiary Saudi Printing & Packaging Company in an initial public offering.

Nickelodeon hits screen on 23 July

Admin — Sat, 19 Jul 2008 18:43:28 +0000

Nickelodeon Arabia is set to launch on Nilesat and Arabsat on 23 July. The free-to-air channel is in Arabic. Nickelodeon Arabia falls under the umbrella of Arabian Television Network, Arab Media Group's TV broadcasting arm.

Nickelodeon hits screens on July 23

Admin — Sat, 19 Jul 2008 18:43:28 +0000

Al-jazirah applies for BPA audit

Admin — Fri, 18 Jul 2008 19:33:56 +0000

Saudi daily newspaper Al-jazirah announced it has applied for audit under internationally recognised BPA Worldwide standards. The newspaper has received numerous awards including Best in Print prize in Asia by IFRA and the Arabian Journalism prize in Dubai for three successive years.

New PR for 3M

mike — Thu, 17 Jul 2008 13:56:02 +0000

MS&L Dubai will now be handling the PR account for 3M’s entire product and services portfolio throughout the Gulf region.
Among the six market-leading divisions awarded to MS&L are the region-specific 3M AutoCare centres, and 3M’s Construction Markets initiative – a division which addresses the specific needs of the region’s construction industry.
3M offers products like Post-it, Nexcare and Scotch-Brite throughout the region.