International Advertising Association

Nilesat takes two TV stations off air over pirated content

Admin — Wed, 19 Jun 2013 01:47:27 +0000

Egypt’s Nilesat has taken off the air two satellite TV channels for allegedly broadcasting pirated content, as MBC Group, OSN and Rotana step up a campaign for better copyright enforcement in the region, Al Arabiya has reported. Egypt-based Panorama Comedy is no longer broadcasting via the Nilesat satellite, while a related channel Panorama Action also came off the air this weekend.

Unisono secures Batelco’s advertising account

Admin — Mon, 17 Jun 2013 20:57:39 +0000

Unisono has been awarded the creative advertising account of Batelco following a competitive pitch, Campaign ME has reported. The account was previously held by FP7, while O2 worked on part of the business, the report said. The review is the second in two years to be called by Batelco, with the company pitching the account in February 2011.

Gamification hits the Middle East

Admin — Sun, 16 Jun 2013 09:25:18 +0000

Even though the concept of gamification may be new to the Mena region, it has gained popularity worldwide since 2010

KSA to provide transponder for private satellite channels

Admin — Tue, 11 Jun 2013 23:23:42 +0000

The Saudi culture and information minister Abdul Aziz Khoja has announced the cabinet’s decision to set up a transponder for the transmission of Saudi-owned satellite TV channels, Arab News has reported. The decision authorises the Audio-Visual Media Authority to establish the satellite platform for the transmission of TV programmes and to coordinate with Arab Satellite Communications Organisation (Arabsat) and other relevant agencies to carry out the project.

Apple launches music streaming service

Admin — Tue, 11 Jun 2013 00:35:31 +0000

Apple Inc. has rolled out its free music streaming service, iTunes Radio, Reuters has reported. The new service, which will compete against Pandora Media Inc., enables users to customise by genre and personal taste. The service is free with ads across Apple’s devices, including Apple TV, but is also available free of ads for subscribers to iTunes’ Match.

Sharjah TV, Mondo TV ink free rights deal

Admin — Mon, 10 Jun 2013 02:18:06 +0000

Sharjah TV has signed ‘free’ rights licensing agreement with Italy’s Mondo TV. The agreement concerns the non-exclusive broadcasting of free TV library products belonging to the Turner Group and distributed by the UAE broadcaster.

Ad revenues across GCC grew 5% in 2012

Admin — Sun, 09 Jun 2013 01:08:17 +0000

Kuwait Financial Centre (Markaz) has said the UAE and Saudi Arabia had the largest share of ad spending in 2013, with 33% and 30% respectively, followed by Kuwait with 20% share, Saudi Gazette has reported. Last year, the advertising revenues in the GCC grew by 5% year-on-year to $4.8bn, the report said.

Saudi Arabia to license private TV channels

Admin — Fri, 07 Jun 2013 20:19:06 +0000

Saudi culture and information ministry has said it plans to license private satellite television channels in the kingdom, Arab News has reported.

Apple preparing to shift ad focus to new music service

Admin — Tue, 04 Jun 2013 21:08:17 +0000

Apple Inc. is revamping how it sells mobile advertising to cater to businesses eager to reach customers as they listen to songs from its planned music-streaming service set to be launched next week, Bloomberg has reported, citing people familiar with the changes. Engineers and sales staff in Apple

Al-Jazeera dismisses ‘rumours’ of viewership decline

Admin — Mon, 03 Jun 2013 22:49:17 +0000

Qatar’s Al-Jazeera network has dismissed